We work across spatial design, art and urban strategy to re-imagine places with the human experience at the centre
By thinking beyond the physical aspects of a place, to focus on how places affect people’s emotions, behaviors and collective sense of identity, we develop projects that seek to bring joy, lifts the spirits, and support community - to facilitate both individual and social wellbeing.
Drawing on the essence of a place, community of people or an organisation, we define visions, design strategies and spatial narratives that connect people to place in meaningful, inventive and artistic ways, and unlock social and cultural value.
Working with our clients and collaborators, our goal is to develop unique propositions and distinctive spaces that are desirable and sociable, alive with character, that attract people, and that encourage them to stay and return
“While it is common for architecture professionals to place their user at the heart of their processes, taking an approach on the matter as proactive as that of Reid’s is far rarer.
Her team follows a research-led path.. in an effort to shape the invisible and create ‘joyful, soulful’ places."
"WOMEN TO WATCH" 2021
"Matter.Space.Soul is really challenging the system - impressive, determined and visionary"
A DIFFERENT STARTING POINT
WE DESIGN ENVIRONMENTS THAT HAVE AN AFFECT.
WE DESIGN PLACES AS EMOTIONAL AND SOCIAL EXPERIENCES.
WE DESIGN CHANGE THAT MATTERS