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Mixed-use Masterplan 

Desining from the experiential perspective.

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Embedding human well-being from first principles. 

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OVERVIEW

Located in an out-of-town industrial estate, the brief for the site was to develop human-centric placemaking principles for a newbuild masterplan including approximately 300 residential units and commercial floor space.

 

The development sought to create a new community for people of all ages and backgrounds with housing that is affordable, sustainable, attractive and desirable. The strategy was produced alongside a conventional design team of architects and transport planners amongst other consultants. The concept was to create a protected enclave to shield from industrial context, whilst maximizing the connection to the natural assets nearby.

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Scope: Human-centric Placemaking strategy - masterplan
Location and date: London, 2020

Client: Residential developer
Size: Approx 300 homes


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Masterplan 3.jpg
Masterplan 1.jpg
Masterplan 2.jpg

DESIGN CONCEPT

MSS_resi masterplan sketch.jpg

With an overall site spatial strategy developed, then design strategies for specific key spaces could be evolved. Key attributes included:

  • Defined places with distinctive character - Public and semi-public hubs

  • Landscape orientation - Connecting people to the natural asset of a lagoon

  • Variety of experiences as users move through site - Series of threshold spaces and intimacy of scale

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